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MCP now available
Ship web2app funnels for your app today
Build funnels by hand or with AI agents. Convert paid traffic on the web, keep what stores would take, and scale with cleaner attribution.
Higher LTV. Lower CAC. Zero store fees.
10+ subscription apps run their web2app funnel on Alppaca to pre-charge users on the web, feed Meta, TikTok, and Google the conversion data their algorithms need, and keep what app stores would take.
Trusted by leading apps
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Everything you need to run web2app
Drag-and-drop funnel builder Stripe & Paddle checkout RevenueCat in 5 minutes Apple Search Ads tracked GA4 + Meta CAPI events Custom domains supported
Built-in paywall templates Adapty subscriptions live Firebase Auth ready AI copy suggestions Server-side conversion tracking Web-to-app deep linking
Granular funnel analytics Premium support on request GTM container support Bypass App Store fees on web Localized funnels Onboarding in your brand
“I run a portfolio of $10M ARR apps. I was missing a great tool to run web2app, so I built one. You can use it too now.”
Build
Build fast
Drag, drop, launch.
Design
Designed to convert
Start from proven templates.
Revenue
Keep your margin
Sell on web, not through stores.
Integrations
Plug Alppaca into the stack you already run
Questions you may have
Frequently asked questions
What is Alppaca? +
Alppaca is a web2app funnel builder made for consumer subscription apps and built by app founders. Create beautiful acquisition funnels in minutes with our drag-and-drop Figma-style editor, or generate thousands of unique funnels programmatically through our MCP server and chat (Claude or ChatGPT). Selling on the web instead of in-app also means you keep what App Store and Google Play would take in fees.
How fast can we launch a web funnel? +
Most teams can get a first funnel live in one afternoon. Start from a template, connect checkout and tracking, then iterate from the builder.
How does Alppaca help us keep more revenue? +
Apple and Google take 30% on every subscription (15% for smaller developers), which adds up fast. When subscribers pay on the web, you only pay your point of sale fee (Paddle, Stripe, or similar) plus a small Alppaca fee. The total is a few percent instead of 30, so you keep far more revenue from the same paid acquisition spend.
Is it safe with Apple and Google policies? +
Yes, 100% safe. Selling subscriptions on the web is allowed by both Apple and Google, and Alppaca's flows are built to stay within their policies.
How does it impact our marketing efforts? +
You run paid campaigns to a web onboarding flow instead of an app install, so you optimize toward actual purchases, unlock placements you cannot use for app install ads, and reach audiences that would not convert in-app. The result is new scale on Meta, TikTok, and Google. It is not the right move for very early apps, but for apps already gaining traction it makes a real difference.
Do we need developers to use it? +
Only for the initial setup. We have direct integrations with Adapty and RevenueCat, plus webhooks for custom stacks, so a developer can wire it up in a few hours and you can start running web2app tests right away. After that, your growth team can build and edit funnels without engineering every change.
Ready to launch?
See how fast your first web funnel can go live.